What Adobe Can Do You Can Too!

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Summary:

The USA has approximately 300 million residents, about 20 times less than the whole world population. This means that, if online USA merchants would follow Adobe and sell their products or services to the rest of the world as well, they would be able to increase their number of customers about 20 times.

Article:

The USA has approximately 300 million residents, about 20 times less than the whole world population. This means that, if online USA merchants would follow Adobe and sell their products or services to the rest of the world as well, they would be able to increase their number of customers about 20 times. This would be a customer number increase of more than 2000 percent ! (Calculation: Twice as big = 200 percent. Twenty times as big = 10 times 200 percent = 2000 percent. Reversed calculation: 2000 : 20 = 100 percent).

Popularity.

US websites are becoming more and more popular among shoppers in Europe. The reason for this is the ongoing globalisation, the increasing Internet traffic in Europe, and the advanced Internet culture in the USA. A good example is the American computer software company Adobe which currently is one of the most popular sites among Europeans looking for software. Adobe allows her European customers to pay with cash through the service of the cash to credit card conversion company HappyBuyer. However for most online US stores there's a huge problem.

The Obstacle.

Most online stores located in the USA, are unable to create a high International sales volume like Adobe did. This is due to the fact that their payment options are unsuitable for non-USA residents. The online payment system in Europe differs strongly from the USA system. Most online payments in Europe are supported by specific banking network systems like the so called "iDeal-system" in the Netherlands or special systems for payment upon delivery. These systems are unsuitable for the USA. Other countries in Europe have similar systems. Moreover about 75 percent of Western Europeans has no credit card. In Eastern Europe the number of people without credit cards is even higher: about 95 percent. Accepting cash on USA websites would immediately solve the problem of the different online payment systems and the lack of credit cards in Europe. This can be implemented for free by Happy Buyer which allows consumers to pay cash to HappyBuyer through participating Western Union or MoneyGram outlets all over the world. Subsequently Happybuyer pays the online vendor by credit card.

The English language.

When foreigners of non-English-speaking countries listen to speaking USA residents, they often have the problem of fully understanding what is being said. If the same foreigners speak English themselves, it's mostly a limited version of the English language and writing English is difficult for them as well. However reading English is a total different game: 85 percent of the world population has no problem whatsoever in reading English language websites. So there's no reason at all to consider English as an obstacle for selling to the rest of the world ! What merchants should change in their websites is not the language, but it's the fact that they're not accepting online cash payments.

The Proof.

After the launch and promotion in Europe of Happy Buyer's ADOBE page which allows customers to order online without a credit card or bank account, the American computer software company Adobe succeeded in increasing its number of European customers by more than two thousand percent within a timeframe of four months only.

Resources:

http://happybuyer.org/adobe-products-downloads-free-download.html
http://www.sunstar.com.ph/static/ceb/2007/08/30/bus/website.gives.cardless.way.to.buy.online..html

Source: www.a1articles.com