Imagine 24 hours from now doubling your website'seffectiveness, getting twice the sales, twice the leads,twice the sign ups, with the same amount of traffic! Youcan do it for free in 15 minutes just by improving yourlanding page conversion rate. Most people focus on traffic;however your site conversion rate can dramatically increasethe bottom line and open many doors for you. Traffic comesfrom a variety of sources (search engines, email lists, Payper click, etc.) but all of the traffic ends up at 1 place:your landing page. By improving 1 of your traffic sourcesyou marginally improve website results, but by improvingyour landing page, you improve the results from all yourtraffic sources! It is strange that people will spend tonsof time and money on getting traffic and very little onimproving conversion rates; stop throwing your money away.

First we need to define 2 terms:

Landing page: The final page a visitor lands on beforethey take your most desired action (buy, fill out a leadform, optin for emails, etc.).

Conversion rate: The number of visitors that take yourmost desired action divided by your total visitors. If 100people visit your site and 3 sign up to receive emails, theconversion rate is 3%.

100s of factors that affect conversion rate, the singlegreatest factor being your page headline. The headlineanswers 2 questions for the site visitor: "am I at theright place?" and "does this apply to me?" People will readless than 15 words on your site before deciding whether tostay or not. The headline keeps the visitor on your siteand maximizes the most important part of those 15 words.The headline has 1 task: it exactly matches your trafficsource phraseology. Does your page headline exactly matchthe keyword phrase that caused the site visitor to clickthrough? You can accomplish this site headline, trafficsource harmony by using 1 of 2 methods:

Method 1. Dynamically generate the headline With some codeat the top of your page you can get the search phrase thevisitor used from the referring url given by the searchengine; then use that phrase as your page headline.

Method 2. Make multiple pages each tweaked for 1 popularphrase. If you sold dreamweaver video tutorials,You could go to overture:http://inventory.overture.com/d/searchinventory/suggestionand search on "dreamweaver"You could then immediately see 3 phrases that account forover 95% of the dreamweaver tutorial traffic: "dreamweavertutorial", "dreamweaver training", and "dreamweaver mxtutorial"

By doing this analysis you realize 3 pages are needed, 1for each of the most popular keyword phrases. If you useadwords and one of your ad titles is "DreamweaverTraining", then you'll send all of those clicks to the"dreamweaver training" page. Depending on your trafficsource, you will direct the client to 1 of those 3 pages.You can achieve an immediate explosion of increased profitsby applying the same strategy to your websites. Aftermodifying your sites, you should see an instant 0.3%-0.5%increase in your conversion rate, imagine an extra sale forevery 200-350 visitors!

Michael Cutter, PhD is a nationally known speaker, author,and uses his rare problem solving abilities in a variety of fields. Some words that describe Michael are:dad, husband, mind mapping, mensa, joint venture, mastermind groups, dream team, life long learner, money, reason for human existence, use strengths for success, ENTP, games, puzzles, audiobooks, video tutorials.

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